Case Studies

Made something
you love.

For over thirteen years, we've fueled the world's innovative companies to create brands and experiences that are shaping our collective future.

Inter Milan — My Inter Jersey
Inter Milan

We connecting people with brand.

Blackstone, Gravity and Inter Milan work closely harness the insight to find what's customer want. We build bridge called 'My Inter Jersey' campaign to connecting elevated brand and customer with style — and we make sure it works well for both side, the business and the people.

We created a digital tool that allowed them to do so with style. The microsite allowed people to enter their names to create a personalized virtual jersey to publish on social media, purchase on ecommerce, and wear with proud.

What we do

  • Innovation
  • Branding
  • Creative
  • Microsite
  • Content
  • Social Media
  • Campaign
  • Live Events
  • All Design, Videography
  • E-Commerce
2M+

People reached via digital: Inter Jersey Campaign through microsites on social media and holding exclusive match-watching events with Inter Milan fans simultaneously in 4 cities, including Italy, United States, Indonesia and China.

4

Cities held exclusive match-watching events simultaneously — Italy, United States, Indonesia, China.

1 week

Fans generation boosted sales — impressively boosting user generated contents and jersey sales in a week.

Starbucks — Greet with a cup
Starbucks Indonesia

Greet with a cup.

Menyambut keragaman budaya dari seluruh penjuru Asia, Starbucks mengajak kamu untuk turut memeriahkannya dengan menikmati minuman spesial yang terinspirasi dari negara-negara Asia: Thailand, Korea, Jepang, dan Indonesia. Temukan ungkapan salam dari berbagai negara di setiap gelas Starbucks — campaign #GreetWithACup yang kami jalankan melalui social media.

What we do

  • Social Media Campaign
  • Content Creative
  • Video Production
  • Digital Advertising
6.3M

People successfully reached and boosted brand relevance among Indonesian youth via social media.

+3.5%

More than projected — melampaui target reach campaign.

#GreetWithACup

Kampanye lintas negara Asia: Thailand, Korea, Jepang, dan Indonesia.

JAFRA — The Best Version of You
Jafra Indonesia / Vorwerk USA

Growing a global beauty brand.

Blackstone appointed by Jafra to support company's aggressive plan to enter and dominate the Indonesian market through Direct Selling Distribution or Network Marketing (MLM) in a full-brand campaign, including comprehensive strategic planning, member based-only E-Commerce platform, customer experience, CRM, creative, marketing communications, partnership and networking, printing, media relation, social media and advertising.

Blackstone launched an aggressive and creative promotional marketing strategy "The Best Version of You" and tactics so Jafra Indonesia able attract prospects and recruit downline in Indonesia. We combines MLM business with engaging creative concept and impactful digital marketing, including enabling a member-only E-Commerce platform, social media, SEO, PR campaigns and community engagement, creating lead magnets, email marketing, traffic strategies, and brand activation JDT (JAFRA Development Training) Award aimed to captive Indonesia market.

What we do

  • Strategic Planning
  • Branding
  • Creative Design
  • Website
  • Content
  • Social, PR & Media
  • Lead Generation
  • Advertising
  • Search
  • ERP + CRM platform
  • Customer Experience
  • Community Engagement
  • E-mail Marketing
  • Brand Activation & Live Events
2M+

Engaged audience turn become fans and customers on Facebook during campaign.

290K

New customers acquired — Independent Consultant (members) successfully recruited to market the product in Indonesia.

30%

Total of sales contribution to JAFRA worldwide — makes Indonesia the country with the 3rd highest.

coocaa — No.1 Smart TV Brand
coocaa — Consumer Goods

No.1 Smart TV Brand.

Become No.1 best-selling TV brand in Indonesia. Users choose coocaa since it launch on the market, consistently a top seller across all major ecommerce platforms and bring coocaa as No.1 TV brand in Indonesia in 2022 in terms of sales volume. More than 2 million customers enjoy coocaa smart TV in Indonesia.

What we do

  • Integrated Marketing Campaign
  • E-Commerce Strategy
  • Social Media
  • Digital Advertising
  • Brand Activation
56K+

Unit sold less than 24-hours on eCommerce and received Guinness World Records.

No.1

Best-selling brand in a marketplace on Lazada.

50%

Annual Sales Growth Increase by 50% — 2M+ customers enjoy coocaa smart TV in Indonesia.

Privy — Indonesian digital identity
Privy — Technology

Indonesia 1st legally-binding digital identity.

Indonesia's first legally-binding digital identity. 30M verified users and 1,800 enterprise consumers. Privy secured US$17.5 million in a GGV Capital-led series B, followed by KKR set to lead the US$48 million series C round.

What we do

  • Brand Strategy
  • Growth Marketing
  • Content & Campaign
  • PR & Media
30M+

Verified user.

2K+

Enterprise consumers.

40M

Digital signatures a year processed.

PT Humpuss Intermoda Transportasi Tbk
PT Humpuss Intermoda Transportasi Tbk (HITS)

The giant moves to a stronger position.

Humpuss appointed Blackstone as Strategic Intelligence and Integrated Digital Operation Agency of the record. Work with HITS, the objectives is more than perfect content, visual design or increase brand visibility and generate digital footprint. Its about challenges, experiences, higher corporate value deliverable, stronger capabilities and reputation.

We supporting HITS takeoff plans by revamp corporate website, enhancing overall IT performance, brand strategy, neutralized cyber-threats, and strengthening market trust thru positive media coverage. The news published by HITS is made about cooperation with global companies, strategic plans and the increase in stock prices on the stock exchange. This positive news has influenced the views and trust of the public and investors in the company.

What we do

  • Brand Strategy
  • Creative
  • Website (Web Design & Built)
  • CMS, Back-end Development
  • UI/UX Design
  • ERP Platform
  • Cybersecurity — Corporate Security & Intelligence (CSI)
  • PR & Media Relations
  • Annual Reports
+20%

Stock price goes up.

+7%

Operations Efficiency Rate.

11

Mission completed — our CSI unit help HITS enhancing overall IT based operating performance and neutralized multiple cyber-threats.

FarmaLab by PT Indofarma Tbk
FarmaLab by PT Indofarma Tbk

Trusted partner in the healthcare development.

Indofarma's long-standing partnership with Blackstone has spanned more than 3 years. Together, we've built powerful, immersive experiences that seamlessly integrate online and offline environments. From A to Z we help Farmalab drive innovation in design, and bringing customer closer to the brand.

PT Indofarma Tbk launches FarmaLab laboratory facilities, mobile-lab, walk-in clinic and laboratorium test, and online platform providing services to 47 airports in Indonesia.

What we do

  • Business Consulting
  • Innovation
  • Branding
  • Creative
  • Website + Mobile App
  • ERP & HRIS
  • Content
  • Social, PR & Media
40M

Revenue Q1 2021 (IDR).

7K+

Screening & PCR Swab Tests capacity per day.

1M

Number of users from both corporate and homecare, clinics, lab facility and airport services.

Fullhardy leather goods
Fullhardy

Digital & physical.

The goal: build digital assets and transform conventional retail business models to digital, as well as increase online engagement and sales.

Across product design, branding, marketing, social media, and in-store experiences, our work is created to enhance the Fullhardy brand and ensure it connects with users at every touchpoint. Our cross-functional team drives holistic initiatives from concept to branding, design, engineering and entry-to-market activation and generated new customers over 300% via digital platforms and in-store experiences.

What we do

  • Business Consulting (360 Business Blueprint)
  • Employee Engagement
  • Innovation
  • Branding
  • Creative
  • Product Design
  • E-Commerce
  • Content
  • Social Media
  • Lead Generation
  • In-store Retail Experience
100K+

Transactions from E-Commerce and social media in less than 6 months — monthly online transactions.

+300%

New customers generated via digital platforms and in-store experiences.

360°

From concept to branding, design, engineering and entry-to-market activation.

Mollis mattress
Mollis

A journey to a better sleep.

Mollis positioning is to replace some awful industry practices, like overpricing and showrooms, with a complete mattress buying experience, from high tech design to instant delivery to provide the customers with premium long-lasting mattresses, that offer healthy sleep.

We helped build Mollis from scratch. From logo, full branding, E-Commerce, live events, PR campaigns, and corporate direct marketing — comprehensive Market Entry & Access, Branding, E-Commerce, PR & Media Campaigns and Live Events, and Growth, Marketing & Sales.

What we do

  • Business Consulting
  • Branding
  • Creative
  • Website
  • Content
  • PR & Media
  • Lead Generation
  • In-store Experience
  • Live Events
  • Direct Marketing + Partnership
$10M

20K+ order placed with average $500 per unit during PR campaign, activation and direct marketing.

20K+

Orders placed during campaign period.

0→1

Built from scratch: logo, full branding, e-commerce, live events, PR.

Westindo — Migrate to Australia
Westindo Group

Migrate to Australia through Business and Investment.

Blackstone was appointed by Westindo Group to launch a campaign inviting Indonesian investors to invest in Western Australia through an exclusive (invitation-only) event 'Migrate to Australia through Business & Investment Opportunities: Pathways for Permanent Resident' with one goal only: Get direct investment from 50 Indonesian HNWIs (High-Net-Worth Individuals) with minimum USD 1M each.

We raise media campaigns, DFAT fact-sheet reports, World Investment Report 2018 from United Nations Conference on Trade and Development (UNCTAD) reports, and direct approached the Indonesian investor community: Australia is a favorite destination for Indonesian investors and the Top 10 destinations for foreign direct investment (FDI). Westindo also offers convenience to investors through a subclass 188 business innovation and investment (provisional) visa to submit a permanent resident application. We also have representatives from the Australian Government to strengthen the campaign. In the event, from 100 invited guests, 31 of 50 HNWIs attended, 27 decided to invest USD 1M each to do business Australia in 1 day.

What we do

  • Campaign Strategy
  • Media Campaigns
  • Exclusive Event (Invitation-Only)
  • Investor Community Approach
  • Government Relations
$27M

Investment funds received.

54%

Marketing Performance.

27/31

Of 50 HNWIs attended, 27 decided to invest USD 1M each — in 1 day.

Karpenter furniture
Karpenter

Triple Performance — The Ambassador.

Karpenter became the Ambassador in the world of eclectic contemporary furniture designs in 100% recycled wood and iron. More than once Karpenter projects was selected in the Archiproducts Design Awards (2019, 2020).

What we do

  • Business Consulting
  • Branding
  • Creative
  • Website — Web and App Development
  • eCatalogue — Digital and Print Catalogue
  • Product Design, E-Commerce
  • Content
  • Social, PR & Media
  • Lead Generation
3X

Best Website Design of The Month in the international web design awards.

2019–2020

Karpenter projects selected in the Archiproducts Design Awards.

100%

Recycled wood and iron — eclectic contemporary furniture designs.

Testimoni

What our clients are saying.

When the time comes, we are grateful when our Agency is always there to meet our needs and solve our toughest challenges. Blackstone's purpose-driven team has demonstrated their consistent ability to meet all of Tesla's challenges. They are truly representing the great work of an international agency. For us, Blackstone is the solution.”

Derrick McClureCountry Manager, Tesla Energy

Blackstone has the ability to turn complexity and obstacles into something quite simple. Impressive work, fast and friendly. It was a pleasure to work with the entire Blackstone team on the first JAFRA product to market, from GTM strategy consultancy, creativity to complete digital transformation. Excellent results and team you can count on.”

Evelyne KlepicManaging Director, Jafra Cosmetics Indonesia

Blackstone always takes the time to understand our business needs. They always have fresh perspectives and innovative ideas. They take a best in class approach in everything, Great in consistency and accuracy. I continue to trust Blackstone with harder problem and bigger goals to achieve.”

Arie Suhendi GenipaCEO, BUMN Kimia Farma Diagnostika

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